I’m a strategic thinker, entrepreneur, and marketing leader with a passion for driving growth, creativity, and connection. With over a decade of experience in integrated marketing and digital media, I have a proven track record of architecting data-driven strategies that deliver results for brands across industries.

As the owner of Kathryn’s Wines, I combined my WSET expertise, passion for wine, love of storytelling and entrepreneurial spirit to educate, inspire, and connect through wine events, tastings, retail and Drink for Good wine club. This journey deepened my understanding of what it takes to build authentic relationships and memorable experiences—skills I bring into every project I lead.

In my role as Director of Strategy & Planning at Goodway Group, I partnered with clients to develop innovative solutions that sat at the intersection of ideas, media, and business outcomes. I specialize in designing multi-channel marketing campaigns, leveraging programmatic buying, and creating tailored strategies to align brands with their target audiences effectively.

What sets me apart is my ability to balance creativity with analytical precision—pairing big-picture thinking with a meticulous approach to execution. Whether I’m leading a full-funnel marketing campaign or curating a wine experience, I’m driven by the same core values: authenticity, innovation, and a commitment to creating meaningful connections.

Let’s connect if you’re passionate about marketing, wine, or exploring bold, creative ideas!